Bumble's #FuckYes Campaign

For this project, we created a social media campaign for Bumble to encourage people to reclaim their own sexual power by articulating and negotiating their wants and desires, in order to contribute to changing the landscape of sexual violence. After looking at several dating apps, we decided on Bumble because this message of consent and power dynamics is prevalent not only in their current branding efforts, but also because those are topics that are relevant in everyone's online dating experience. By educating our target audience about the meaning and importance of consent, we hope to shift the conversation and make everyone’s online dating experience a little bit better.