Boys Won't Be Boys
Making women say "Yes"

I was tasked with creating a campaign that made my target audience, in this case women between the ages of 20-30, say "yes".

Bumble is a dating app that allows women to make the first move, by starting conversations only with those matches they actually want to engage with.

 

By exploring Bumble's brand mission and current social media aesthetic and branding efforts, I created a campaign, led by a manifesto, that strives to educate the target audience on the kind of empowering experiences Bumble wants them to have, and the kind of sophisticated people Bumble wants them to encounter on the dating app.

Institution: Miami Ad School
Art director: Carla Urdaneta