For this project, our insight was born from a scene in Pulp Fiction where a guy talks about not being able to eat burgers for a long time because his girlfriend was vegan. After that, we dove deep into the minds of couples that are half vegan half not, and put ourselves in their shoes to see what they would think as they are making the decision of where to go have a quick dinner on a random night. We already knew that not many fast food places, especially the ones that tend to be top of mind, offer vegan options. We came up with a campaign that looks to unite vegans and non-vegans under the same roof, with both beef and beefless options so everyone can have it their way.