The Adrienne Arsht Center is a performing arts center in Miami, and one of the largest  in the United States. For our Campaigns class, we were tasked with creating a campaign to increase the awareness of Adrienne Arsht Center's UTIX Program, a discounted ticket program for full-time students. We focused our campaign on the transformative experience that the audience goes through when they attend a performance. In the end, we won the pitch and our agency was "hired" by the marketing team from the AAC. We won opening-night tickets to The Lion King on Broadway.