Kate's Real Food Bars

For this project, we were tasked with marketing Kate's Real Food Energy Bars to extreme outdoor sports enthusiasts. By investigating on the psychology of user behavior we found our insight. From there, it was a matter of transmitting into our ads that same passion and grit that bikers, surfers and other adventurers feel when they are practicing their particular sports.

Commercial

Institution: Miami Ad School

Art director: Ajaj Thompson