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Vive tu Éxito

TASK: Continuing to drive awareness among the U.S. Hispanic audience by positioning the INFINITI QX60 as the premium auto choice.

SOLUTION: Vive Tu Éxito, a custom social series that celebrated singer and songwriter Debi Nova and took us on her journey to success, from her beginnings in Costa Rica to LA to the Latin Grammys red carpet. In partnership with Univision, we created 5 pieces of content where Debi Nova relived heartfelt moments in the luxury and comfort of an INFINITI QX60, encouraging our audience to embrace their authentic selves.

RESULTS: With this campaign we were able to build awareness for the INFINITI QX60 with over 5.2M impressions and 2.3M video views. We drove audience through purchase funnel with double digits lifts across Familiarity, Favorability, Consideration and Ad Recall. We also increased brand engagement and consideration through relatable and authentic storytelling.

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