The Last Lullaby
Fighting anti-vaxxing one song at a time

For Young Shits 2019, we created "The Last Lullaby," a series of YouTube Pre-roll ads that would run at the beginning of anti-vaxxing videos to reach our target audience right as they're trying to get more information on the movement. "You Were My Sunshine" would just be the first ad of the series, followed by other modified popular lullabies such as "(Rock-A-)Bye Baby" and "Hushed Little Baby". 

Imagine singing one last lullaby to your child after they passed away because you didn't vaccinate them.

Institution: Miami Ad School

Art director: Ajaj Thompson