In The Press
Authenticity Travels Further Than Translation Ever Could: A conversation on cultural insight, authenticity in advertising, and why ideas resonate further when they come from real understanding rather than translation. Read it here.
Redefining Advertising Through Cultural Insight: A conversation on bringing authentic multicultural perspectives to major U.S. brands and why storytelling resonates most when it reflects lived experience. Read it here.
Multicultural Creativity Is About Translating Our Humanity: A conversation on cultural authenticity in advertising, the influence of Venezuelan identity on creative perspective, and how multicultural storytelling can reshape how brands connect with communities. Read it here.
Meet the Next Generation: Profiled by Campaign US in its “Next Generation” series spotlighting emerging creative leaders influencing the future of advertising and brand storytelling. Read it here.
So Much Creativity and Innovation Available Sends Creative Stakes Higher: A conversation on the rising creative standards in advertising and the role of agencies in bringing underrepresented audiences into the center of brand storytelling. Read it here.
Hispanic Advertising Doesn’t Ask For Permission Anymore: A reflection on how Latino culture has moved from the margins to the center of U.S. advertising, and why brands must now respond to a culture that no longer explains itself, but defines what’s next. Read it here.
U.S. Hispanic Young Lions 2024 Winners Announced: Carla Urdaneta is recognized as Runner-Up (Silver) in the Film category, highlighting emerging creative talent shaping the future of multicultural advertising in the U.S. Read it here.
The Super Bowl as a Cultural Barometer: A perspective on how nostalgia, internet culture, and Latino influence are reshaping what resonates in today’s advertising landscape. Read it here.